Posted in Content Marketing, Ghost Writer

Ladybug winners announced: an Iowa green cleaning company and a teacher and young adult author

600600p3069EDNmain1947Ladybug-winners-announced-600-x-250Advanced Vapor Technologies and Cleaning Business Today reveal the winners of the Ladybug Giveaway.

Drum roll please… The winners of the Ladybug Steam Vapor Giveaway are:

Stephanie Nesseth of Absolutely Clean

For the before-and-after photo with the most votes: Stephanie Nesseth of Absolutely Clean in Cedar Rapids, Iowa was the clear winner, with over 2,100 votes.

Jolene Buchheit

In the random drawing of people who voted: Jolene Buchheit, a teacher and young adult fiction author is the winner.

Congratulations to both winners and thank you to all of our 18 photo contest entrants and over 4900 votes!

The Ladybug Steam Vapor Giveaway is over, and whether you won this time around or not, owning a Ladybug is a win-win for both you and your customers. It’s a win for you, because the Ladybug is an incredibly efficient tool that can make your cleaners more productive and generate income for your cleaning service. It’s a win for your customers, because the Ladybug uses simple tap water. There are no harsh chemicals, so the Ladybug cleans and disinfects in a way that is non-toxic. For more information about the Ladybug Steam Vapor System from Advanced Vapor Technologies,click here. Or to learn how your cleaning company can use the Ladybug to make your business more profitable, watch the video below. And congratulations again to our winners.

Originally published May 2, 2016 at CleaningBusinessToday.com.

Posted in Content Marketing, Ghost Writer, Housekeeping

3 companies use steam vapor cleaning to make more money – and win a free Ladybug

600600p3069EDNmain1925Ladybug-steam-vapor-trio-600-x-250One amazing before-and-after photo is all it takes to win a FREE steam vapor disinfection system and start making more money cleaning.

Sponsored ArticleThe “green” movement is strong, no matter which of the common words you use to describe your way of being green: natural, organic, healthy, sustainable, safe, non-toxic, etc.

What if you could truly strip your cleaning procedure down to just one ingredient: simple tap water? That’s what cleaning business owners across the US are doing: simply reducing the potential for error and harm to the lowest possible denominator.

You read that right! Water, specifically tap water, is the only ingredient that powers the Ladybug series of steam vapor cleaning and disinfecting systems by Advanced Vapor Technologies, the most widely-adopted chemical free* cleaning tool across the US.

Now, you’re wondering just how these folks can possibly be competing on time and price with traditional apply-and-wipe cleaning procedures, right? Well, let’s hear it in their own words – and find out how they plan to win a FREE Ladybug to help them grow even more.

Amy Wiggs King
2 Green Chicks of Norman, OK

Ladybug-dolly-photo-300-x-300A little over a year ago we learned about the AdVap Ladybug with TANCS, and we have been able to upsell and use it for hard-to-clean areas: first-time cleanings, ovens, showers (especially with hard water buildup), grout and the list goes on!

When our cleaning chicks started working with the Ladybug, Chick Christine wrote her middle name “Dolly” in an oven vent! The amount of grime that can be steamed away is amazing, and our clients love the results. And since we are a green cleaning company, we love that the system only uses water and no harsh or unnecessary chemicals.

Mona Gatens
Windsor Maid Service of Houston, TX

I spent nearly 30 years in healthcare before opening Windsor Maid Services, so the plan for my company from the very beginning was to use equipment and products to make my clients homes healthier. We focus our marketing on the healthy benefits of our cleaning methods, and subsequently many of our clients have small children, compromised immunity, are post-surgical or are severe allergy sufferers. We are delighted to have found the AdVap Ladybug dry vapor steam cleaners with TANCS as they are a primary piece in our healthy homes initiative. Having the ability to disinfect surfaces in clients’ homes without using chemicals that they might be sensitive to is a huge benefit to us.

Another advantage of the dry steam vapor system is that there aren’t any chemicals involved; there also isn’t any residue. This makes our maintenance cleaning quicker and easier, saving us money in payroll expenses.

The Ladybug is also an extremely effective cleaning device with the ability to far surpass many more traditional methods and tackles the hardest of jobs. We’ve never found any other device, tool or chemical that can tackle really badly baked on ovens and showers and tubs that are severely hard water stained anywhere near as effectively as the Ladybug does, and it does so completely chemical free – no harsh or mild chemicals or vapors for my staff or clients to inhale!

Troy Knight
Castle Keepers of Greenville, SC

Before starting my business, I committed to being a green, eco-friendly company, and there are a lot of ways to be “green.” Our focus is to use products and processes that are less toxic and have lower VOCs than many traditional cleaning methods. Specifically what this means is that we started off building our cleaning procedure on the use of deionized water and dry steam vapor to enable us to incorporate a chemical-free process into our cleaning for clients who prefer non-traditional cleaning methods.

Without the DI Water Kit and our AdVap Ladybug with TANCS, we’d be running inventory weekly and purchasing supplies likely monthly – forever. It’s just too easy to see the savings of a one-time equipment purchase, especially one that just uses the same water supply we’d have been using if we had to dilute chemicals or in the rinsing phase of the cleaning procedure. Since we get to skip those steps, that’s time we get back in our pockets – either in cash savings not paid out to labor or to re-invest in other, more productive activities like marketing and ongoing staff training.

See more from Troy and The Steam Lady Diana Henley in this webinar about why and how companies have made a successful and profitable transition from standard or eco-friendly chemicals to a steam-powered cleaning procedure.

But you’re ready to find out how you can get your hands on the amazing AdVap Ladybug for free, right? Who wouldn’t want a chance to have this top-of-the-line, $2000 piece of premium cleaning and disinfecting equipment!

It’s so easy – and we hope you’ve been gathering as many before-and-after photos of your Ladybug cleaning jobs:

  1. Submit your best, most dramatic before-and-after photo of something you’ve cleaned with your Ladybug – only one submission per person, so make it really, really good!
  2. Come back and vote every day – on your own submission or a friend’s!
  3. Share your submission daily to remind friends, family, and clients (if you’re a business) to vote – folks can vote once a day!

Contest opens MARCH 29th and voting remains open until APRIL 29th! Good Luck!

Be sure to follow Advanced Vapor Technologies and Cleaning Business Today on Facebook for contest updates and the second half of our 2-month education series on the benefits of adopting the Ladybug with TANCS® to maintain a healthy home for yourself and for your cleaning clients.

Connect with Rick Hoverson on LinkedIn
Connect with Randy Zielsdorf on LinkedIn

Originally published March 29, 2016 at CleaningBusinessToday.com.

Posted in Content Marketing, Ghost Writer, Housekeeping

2 Ways to Win the Best Disinfection System Available for Your Cleaning Business

600600p3069EDNmain1903Ladybug-Giveaway-How-to-Enter-600-x-250-REV230 days to find your best “horrible” mess to win a free ADVAP Ladybug 2300 in our Before-and-After photo giveaway

Sponsored ArticleIt’s not often that something truly new is invented that dramatically changes the cleaning process, so when ADVAP introduced its Ladybug with the patented TANCS® dry steam vapor disinfecting system 10 years ago, we knew we had a revolutionary product but that we also had a responsibility to educate cleaning professionals and consumers. After all, military-invented bleach, ammonia, and similar chemical solutions had been the standard for generations, certainly long enough for them to create a space in our memories as the “smell of clean.”

But as science often does, it shows us better, safer, healthier, easier, and faster ways to accomplish the tasks that are integral to our lives. The ADVAP Ladybug with TANCS® is

  • Better at penetrating soils and microbial films, resulting in a truer clean
  • Safer to skin, eyes, nostrils and lungs than high-VOC chemical cleaners – even the “green,” “natural,” and “organic” ones with scents that re-contaminate indoor air
  • Healthier because more soil and microorganisms are removed and there are no chemicals in use to leave residues behind accidentally
  • Easier to use than the old standard “spray-and-wipe” method of cleaning, which requires multiples: spray, dwell, wipe, rinse, dry and sometimes repeat
  • Faster to disinfect in 2-7 seconds as opposed to 2-10 minutes for most disinfectants – plus the dry steam vapor cleans at the same time, reducing 2 steps (cleaning then disinfecting) into one.

And the best news is that you can win a FREE Ladybug 2300 with TANCS® in our upcoming photo contest and giveaway!

The photo submissions and voting starts March 29, but you’ll want to start getting your Ladybug out and practicing your before-and-after routine. You never know when that great contrast situation – you know, the really gross ones that don’t look that gross at first – are going to show up in your schedule. And you’ll want a good collection of before-and-afters to choose from as your final submission to the contest:

The Ladybug before-and-after submission with the most votes wins 1 ADVAP Ladybug 2300.

And a second ADVAP Ladybug 2300 will be awarded in a drawing from among the votes – and ANYONE can vote, not just Ladybug owners!

Here’s what you can do to get yourself ready to submit the best Ladybug before-and-after photo on March 29th:

Practice Your Photos

To ensure that you capture clear, well-lit photos in a high resolution format, let’s make sure your camera settings are ready. Whether you are using a digital camera or the camera in your smart phone or tablet, navigate to the settings and adjust for these levels:

  • Flash: Auto
  • Filter: None

Oh, and one more thing: to set the scale of the area or fixture select a standard sized item like a yard stick for large areas of flooring or a 12-inch or 6-inch ruler for smaller areas or fixtures like faucets. Other universally sized items that may be used to show scale include

  • Unsharpened pencil
  • Dollar bill or quarter
  • Battery (with the size visible in the photograph)
  • Hand

This will also help you to focus your photograph in nearly the same way for both the before and the after shots.

You want to take at three different shots of the soiled area and later the same cleaned area with your camera/phone:

Physically close up – zoomed all the way out so that every detail appears clearly in the photograph

  1. Physically farther away – to give perspective of the soiled area within the larger space
  2. About halfway in between those two shots – this shot often includes enough soiling detail and spatial awareness for a great contrast in the after photograph

Prepare Your Clients

If you don’t already have a photo release written into your standard service agreement, this may be the time for you to add and implement that.

And if you’re not ready for that step, gain permission from clients before taking photos to take photos and use them for marketing purposes using a simple 1-page release like this one.

Find Your Scene

Arguably, the trickiest part of any before-and-after photo contest is finding the best “before” situation, especially when you don’t always know what you’re walking into.

In general, the places that get the most visually dirty and go neglected for the longest times are “wet” places:

  • Bathrooms – especially kids’ bathrooms
  • Kitchen sinks
  • Exterior door frames
  • Sliding door tracks

Also check your add-on cleaning items like

  • Refrigerator door handles, grills, and especially the seal around the door
  • Oven interior
  • Outdoor grill
  • Deck or porch floor
  • Grout

Get more great ideas here.

Start searching for your best scene today by taking before photos of all of these common areas, even if they don’t look terrible. Particularly in the case of grout, you never really know if it’s supposed to be white or a surprising color instead of that dingy dark grey.

Prepare Your Before-and-After Photo Submission

Use a free photo app on your smart phone or table to create your before-and-after photo. We’ve found these to be widely adopted for just this kind of use, easy to use, and available free from iTunes and GooglePlay:

  • Photo Grid
  • Pic Collage
  • Before After Collages

And don’t forget to compose a great caption for your photo.

Be sure to follow Advanced Vapor Technologies and Cleaning Business Today on Facebook as we embark on a 2-month education series on the benefits of adopting the Ladybug with TANCS® to maintain a healthy home for yourself and for your cleaning clients.

Connect with Rick Hoverson on LinkedIn.

Connect with Randy Zielsdorf on LinkedIn.

Originally published February 26, 2016 at CleaningBusinessToday.com.

Posted in Business Articles, Content Marketing, Housekeeping, Small Business Tips

Top 4 Active Facebook Groups for Building a Better Maid Service

Facebook networking pictureProfessional discussion groups jump from LinkedIn to Facebook.

In the past year, you may have observed the slow death of professional discussion groups on LinkedIn; though a few continue to receive a steady flow of new discussions started, the conversations are often a rehash of old ones.

So where have all of the veteran CBOs gone to keep their edge? Why, to Facebook, of course, where the posts and discussions and ideas flow freer and faster. No longer is Facebook simply the realm of our “social” lives but, rather, is now the critical intersection of all facets of life.

Want to check for yourself? You can find out pretty easily which of the LinkedIn groups you’ve joined over the years are actually active. In preparing this article, I check out my own groups and found only 8 active discussions (active = has at least 1 comment in the last 24 hours) out of 45 groups; in fact only 8 of those groups had a new discussion posted in the last week. Four were in ISSA and two were in ARCSI, so I’m definitely staying in those groups.

To check on your Facebook groups, navigate to your groups menu on the left side of your Facebook News Feed; make sure you are scrolled all the way to the top of the page. Hover to the right of the word Groups and click on More. Now you’re looking at a complete list of the Facebook groups you’ve joined or been added to. You can see the currently active one – with recent notifications you haven’t looked at yet – by the number to the right of each group name.

What we learned at CBT is that our Facebook group, CBT Cleaning Industry News is far more engaged than the exact same posts and probing questions to our LinkedIn group.

Toward helping you find your next amazing group to help you move your business forward, here are 4 of the most active and engaged Facebook groups with exclusive or very heavy emphasis on cleaning and maid services:

 

Groove Learning

Started by Rohan Gilkes, owner of MaidsInBlack.com as well as several SaaS platforms and subscription boxes

Closed Group: request to join and an admin will have to approve you. This group is highly focused on digitally automated customer interaction and employee management, and could be a good resource for those maid services adding or converting to online booking from traditional in-home or phone estimates.

Quality Driven

Started by Martha Woodward, owner of DustingDivas.com, and Maria Dorian, owner of WelcomeHomeCleaning.com as well as Quality Driven, an SaaS platform for maid services

Closed Group: request to join and an admin will have to approve you. This group is focused on the quality control and continuous improvement systems you need to ensure that the performance your technicians deliver meets/matches up with customer expectations so that both groups of people are more likely to stay with you.

The ZenMaid MasterMind (Exclusive)

Started by Amar Ghose, owner of Fast Friendly Spotless as well as ZenMaid, an SaaS platform for maid services

Closed Group: request to join and an admin will have to approve you. This group is focused on all aspects of starting up a cleaning or maid service – from how to post recruiting ads on free job sites to handling your first breakage claim.

Turnover. Help for Move In/Out Property Managers and Service Providers

Started by Kayla Storlid, owner of Kayla’s Custom Cleaning as well as turnoverapp, an SaaS platform for maid services

Closed Group: request to join and an admin will have to approve you. This group is focused on helping other cleaning services establish a profitable turn-clean process, whether as an annual division or as a seasonal project, such as with local college dorm and apartment turns before the start of term.

Keep in mind that nearly all online discussion groups – even those on Facebook – are started and operated by individuals who have a product or service to sell. Keep this in mind as you choose new groups to join. There are also a number of groups you can join when you purchase or subscribe to a particular technology or service; these groups are often “Secret,” so you won’t be able to search for them.

As always, what happens online, stays online – forever – in a digital format that someone can always get to no matter your privacy settings. Be social responsibly.
CeCe Mikell is the Editor-in-Chief for CleaningBusinessToday.com, coming to the cleaning industry from a 15-year career as a college professor of communication and business. She also consults with cleaning business owners on business development projects.

Originally published on January 27, 2016 at CleaningBusinessToday.com.

Posted in Content Marketing, Published Writing, Small Business Tips

5 Changes that Enhanced Our Convention and Trade Show Experience

ISSA Convention and Trade Show BoothIt’s only one week – that annual convention and trade show – so how you spend your time is critical for both your immediate enjoyment and your long-term success through the next year.

As I reflect on our editorial focus for November – Making Changes – I can’t help but stop and flip through my fresh memory album from CleaningBusinessToday.com’s third year as an exhibitor at ISSA/Interclean North America and sponsor for the ARCSI Annual Convention and about the recent upgrades to improve the mobile accessibility of the knowledge we’ve produced and curated over he past almost three years:

  • Broadcasting select events LIVE with Periscope – follow us @CleanBizToday and watch broadcast recordings
  • Opening up our booth to the benefit of our advertisers and providing them with an outreach platform and private meeting space
  • Raffling off a ProTeam Sierra Backpack vacuum to winner Craig Baker of Mess Maid Right NW in Portland, OR (he told me he’s hoping to convince his wife and partner to switch)
  • Giving away the Cleaning Business Builders Core Values Cards, used to make smarter hiring decisions as well as give staff the tools to learn to see and appreciate each other more deliberately
  • Talking about current events in business and labor regulations with experts and planning/scheduling articles for upcoming release

As CBOs continue to anticipate increased costs of business from minimum wage increases and healthcare-related costs while at the same time facing labor shortages, I invite you to share your questions and your experiences with us at CleaningBusinessToday.com for open discussion.

Subscribe to CBT Clean Feed – bringing you the latest news directly to your email

Join our groups on Facebook and LinkedIn

Follow us on Facebook, Twitter, and Google+

 

CeCe Mikell is the Editor-in-Chief for CleaningBusinessToday.com, coming to the cleaning industry from a 15-year career as a college professor of communication and business. She also works with several cleaning business owners on business development projects.

Originally published on November 2, 2015 at CleaningBusinessToday.com.
Posted in Content Marketing, Ghost Writer, Housekeeping

8 Things You Can’t Miss at the Cleaning Convention

600600p3069EDNmain1811derek-christian-issa-show-floor-600-x-250-REVSchedules are already filling up; make sure you get time with the experts you need.

Since the founding of ARCSI and, in particular, the year I served as its President, I’ve never missed a convention, and I’m pretty sure neither Liz Trotter nor Derek Christian have either; in fact, both have served on the board and been slightly outrageous advocates for the annual convention – Liz betting Derek that she could get more convention registrations than he could. Yes, Liz won, and Derek had to dye his hair blue that year.

And each year, there’s more to do, new topics and vendors and activities vying for your attention. And let’s not discount the attraction that is Las Vegas itself!

So when you’re looking for me, for Liz or for Derek, here are the 7 places you can definitely find us at Convention:

Private Consultations with Me, Liz or Derek

Naturally, booking a 30-minute private consultation with one of us is the easiest way to ensure that you’re on our schedule with some dedicated time. It’s easy to check online and see when we’re still available to meet new folks like you! Be sure to check with the other consultants to see what opportunities they are offering as well. Convention is a great time to try everyone out!

Workforce Innovation Summit

After the success of the Disruptive Innovation Summit in 2014, I’m excited to see the format return and to focus on another rapidly evolving aspect of our businesses: our staff. In addition to having information from CleaningBusinessToday.com available during the summit, CBT is proud to be introducing Dr. Jeff Waddoups from the University of Nevada, Las Vegas, to talk about impending minimum wage increases and how the demand for and actuality of them is likely to change the ways we recruit and retain employees.

Time Management

Make sure you favorite Liz’s Time Management workshop Wednesday at 11:00 am and add it to your agenda in the ISSA Mobile App. This ARCSI session is a true workshop; you’ll be out of your seat and even talking in front of the group before you know it! You might even be able to convince Liz to stick around for some after-workshop workshopping through lunch.

CBT Show Floor Tour

Derek is putting his years of working trade shows to work in this Show Floor Tour, specifically designed to introduce first-timers not only to booths of particular interest to residential cleaners but also how to get free samples out of vendors! The Tour starts on Wednesday at 1:00 pm, after the ARCSI morning education sessions.

Creating a Culture of Promotion

Continuing discussions from the Workforce Innovation Summit, Liz will be presenting on the ISSA Show Floor Thursday at 12:00 pm on how and why to build out your company structure to make promotion the mechanism for empowering professional growth…which leads to business growth. Liz will be available in the CleaningBusinessToday.com Booth 3296 following the class for further discussion.

 

Happy Hour at the CleaningBusinessToday.com Booth 3296

Possibly the most underrated “event” of the entire convention is the ISSA Happy Hour on the show floor. In addition to enjoying a beverage on ISSA, many exhibitors have special events at their booths only during that one hour. At the CleaningBusinessToday.com Booth 3296, you can get a FREE deck of Core Values Cards, courtesy of Cleaning Business Builders (first 35 people only) and even win a ProTeam Sierra Backpack vacuum. Be sure to visit the booth before Happy Hour to drop your card in the raffle.

CBB Breakfast and Business Forecasting Class

Start your last day of convention off with FREE breakfast and a Business Forecasting class in the CBB Suite at Harrah’s. The class will show you how key metrics tracking can predict what your business will look like in 1, 2, 5, even 10 years from now. If you’ve wanted to know when you’ll hit the $1M revenue mark, this is the class to hit! Space is limited; watch for RSVP information in your ARCSI convention packet.

Improving Customer Retention and Employee Retention in Tandem

Cap off convention with this great class with Derek on the ISSA Show Floor. Admit it: the two things that challenge you the most are people – your staff and your clients. Derek’s going to show you how things you do to make your staff happier and more motivated lead to your customers being happier and sticking with your service longer.

And don’t worry; he’ll be done before you head out to catch Kevin O’Leary from Shark Tank and to see if Teresa Ward wins his Solution Guru contest.

Tom Stewart and his wife, Janice Stewart, are co-owners of Castle-Keepers, the 1st company to achieve CIMS certification. Tom is a nationally-recognized leader & innovator in the house cleaning industry. He is co-founder and Publisher of Cleaning Business Today.

Originally published October 5, 2015 at CleaningBusinessToday.com.

Posted in Content Marketing, Housekeeping

When-Where-How to Find New Cleaning Products

600600p3069EDNmain1804ISSA-show-floor-600-x-250If your labor costs so much more than your products and supplies, why does it matter what you use?

It’s easy to get pulled into the conversations about the rise of on-demand business models, online marketplaces and how much they cost CBOs in revenue shares, and the dramatic increase in worker and class action lawsuits claiming employee misclassification damages. The summer has been active in all of those areas, and we at CleaningBusinessToday.com have been scrambling to keep up with the announcements and cases.

In October 2015, though, we want to return to some basics: what products and supplies are working, not working, and are new for you to investigate?

And the ISSA/Interclean Trade Show is a prime opportunity for CBOs across the country to collect samples and take a hard look at what they’re using and what they might be using to clean

  • more quickly
  • more effectively
  • with less product
  • with less water

All toward the end goal of high efficiency. Why efficiency? Because time is what costs you the most money, not the actual products.

And this year for the first time at ISSA, the trade show includes an Outdoor Exhibit Space to allow for product demonstrations. See them in action and even try them out yourself before making a decision!

And be sure to favorite CleaningBusinessToday.com Booth 3296 in the ISSA Mobile App and use the Map feature for walking guidance to find us easily!

CeCe Mikell is the Editor-in-Chief for CleaningBusinessToday.com, coming to the cleaning industry from a 15-year career as a college professor of communication and business. She also works with several cleaning business owners on business development projects.

Originally published October 1, 2015 at CleaningBusinessToday.com.

Posted in Content Marketing, Housekeeping, Small Business Tips

1 App to Organize Your Convention Experience

mobile app for conventionDownload the free ISSA/Interclean 2015 mobile app, load up your targets, take notes, and let the app guide you around the trade show floor!

You could “wing it.” Convention, that is. Especially if this is your first time attending, you may not have realized that the word “convention” is much larger than you think.

Your registration for the ARCSI Convention includes entry into the ISSA Trade Show and many of the ISSA activities, but those two organizations are working in parallel. They have two different schedules for you to keep track of. They have different hotels.

But the one thing they share is the ISSA/Interclean 2015 mobile app:

  • BOTH convention education schedules
  • ALL trade show vendors
  • ALL shared activities, like the keynote speakers and the Scavenger Hunt

So here’s what you should be doing in the last four weeks before arriving in Las Vegas for the conventions:

http://app.issa.com/public/landing/editions/issa2015/images/content_bg_left.jpg

  • Download the ISSA Mobile App to your phone and tablet
  • Login with your 6-digit badge number – ARCSI or BSCAI can provide you with your ISSA badge number (whichever association you’re registered through)
    • Select the first photo section that says 700+ Exhibitors; be sure to favorite
    • ARCSI – Booth 3293
    • Cleaning Business Today – Booth 3296
    • Other booths that reflect the results of your Business Needs Assessment
  • Select the photo that says 40+ Seminars; be sure to favorite these ISSA sessions by specialists in residential cleaning or open to all at the trade show:
    • State of the Residential Cleaning Industry
    • Creating a Culture of Promotion
    • Show Floor Happy Hour
    • Improving Customer Retention and Employee Retention in Tandem
  • Scroll down and select the icon for Co-located Events and choose ARCSI; favorite the sessions you’re choosing to attend – especially those times when there are two happening at the same time. If you like to look at a printed schedule first, print off the schedule from the ARCSI convention website.
  • Keep track of your schedule using the Agenda icon (looks like a calendar) at the bottom of the home screen; use to identify what free time you have open for play or other appointments.
  • Review your selections by using the My Show icon
  • Add Notes to each of your selected booths, events, and products to remind yourself why you have chosen them – click on the small pencil icon in the upper right of any favorited booth, event, or product
  • Use the Notes feature to record your thoughts and decisions – for use in Friday’s session on what to do with all of the info you collected at convention
  • Be sure to flag all of the Scavenger Hunt participant booths to be eligible to win one of 3 iPad Minis! Use the app to play in the Scavenger Hunt.
  • Practice navigating the show floor using the Maps feature in the app. Plan one move at a time with Create a New Route or map out all of your favorites to optimize your time and energy with Open SmartRoute.

We’ll look forward to seeing you at the CleaningBusinessToday.com Booth 3296, right across the aisle from the ARCSI booth!

Originally published on September 21, 2015 at CleaningBusinessToday.com.

Posted in Content Marketing, Ghost Writer, Housekeeping

I Married the Cleaning Lady: The Dawn to Dusk Story

600600p3069EDNmain1752dawn-to-dusk-600-x-2502015 Petra Huppert HEART Scholarship winner John Winter talks about the beginnings of Dawn to Dusk, meeting and marrying the owner Dawn, and becoming a cleaning business owner himself.

CBT: When, why and how did you get your start in the cleaning industry and with Dawn to Dusk
JW: Dawn started her cleaning business in 2006 after she got divorced from her first husband and needed to support her two kids; she specifically wanted something that gave her control over her time, and she could work cleaning houses while her kids were in school.

CBT: What was your very first cleaning client or cleaning job? Do you still have that client?
JW: Dawn’s first client was a referral from a networking group we belong to; we are still in the networking group, but that first client later had a financial setback and couldn’t afford to continue with our service.

CBT: What has been the mission that you’ve used to focus your business development and growth?
JW: Our mission is to provide our clients and customers with cleaning service that exceeds their expectations. We strive to provide long term customer relations as well as employee relations. Our caring and helpful staff will be there for our client’s needs. We understand the importance of integrity and the value of earning the trust and respect of our clients. Our quality service and reliability as well as using the most natural green cleaning products are what set us apart from our competition.

CBT: What would say has been your biggest unexpected challenge to date?
JW: We once had all our cleaning technicians quit at the same time, and they took some of our customers with them and started their own business.

dawn-300-x-400CBT: Is it true that your cleaning business is the way you two met? 
JW: Yes, it’s true! I had just lost my wife Sharon to cancer in 2007, and I needed my house cleaned. I called up Dawn to Dusk Cleaning Service to get a cleaning quote, thinking they would send out Alice from “The Brady Bunch.” Instead Dawn came out, and she was more like Jeanie from “I Dream of Jeanie.” A year and a half later, I married the cleaning lady. When God closes one door, He always opens another. Today we work full time together, and it has been a joy to build a business together; we have cleaned many houses together as well.

CBT: As you’ve sought growth, what resources and/or mentors have been instrumental in supporting you to greater success?
JW: We started out with a local business coach with whom we traded home cleanings for business coaching. When that ended, we found another local business coach but soon found that she did not have the expertise that we needed for the cleaning business. When we joined ARCSI and went to the conventions, we met some great cleaning business owners who continue to be an outstanding professional network. There we learned about Foundations of Success and joined and went for a week-long amazing training jump start that we are continuing through the end of 2016; it was exactly what we needed to take our business to the next levels.

john-300-x-400CBT: What is one way that you’ve changed as a person and a leader?
JW: After going to the ARCSI convention it really open my eyes to see that this is not just a women’s business (forgive me!). I met Joe Walsh, Derek Christian, and Tom Stewart and was really impressed with them and their businesses. It sent a message that this business can be as big as we want to build it and can be a business we both can do together.

CBT: What do you do that believe helps others change?
JW: We found that when we live and work by our core values, we are setting examples for our team to do the same and they will follow.  Thank you, Liz Trotter, for helping us with this.

CBT: As the winner of the 2015 Petra Huppert HEART Scholarship to attend the ARCSI Convention and ISSA Trade Show, what are you looking forward to most at convention? 
JW: We love attending ARCSI conventions and surrounding ourselves with other cleaning professionals and business owners; we learn so much to help grow our business. We hope to learn ways of hiring quality cleaning technicians and ways to keep them long term. We also like learning about the new technology and software that will help our business grow. There is so much more, but these are just a few.

Originally published September 3, 2015 at CleaningBusinessToday.com.
Posted in Business Articles, Content Marketing

Can Small and Large Service Businesses Provide an On-demand “Feel” with Employees?

employee engagement in on-demand service companiesExplore this challenge and more at the ARCSI Workforce Innovation Summit and ISSA Trade Show.

In the services industry at large – cleaning is just one type of service – every business owner is simultaneously managing two significant “inputs”: clients and technicians. And based on the association discussions and various mastermind groups, service-based small businesses are feeling the tension as reality versus legality are changing the ways these two inputs are interacting.

Last month, in the fallout of Homejoy’s closing, two dominant themes:

  1. The consumer demand for the instant gratification and perfection of on-demand services is well-established and, in fact, growing.
  2. The use of independent contractors to staff an on-demand service is rapidly falling out of favor as quick-start entrepreneurs recognize that quality and training are the keys to sustainability in a service business.

So the question remains: can small and large service businesses begin/continue to provide an on-demand “feel” for consumers while operating an employee-based business?

At the Workforce Innovation Summit of the ARCSI Convention, cleaning business owners and managers from across the country will wrestle with this and other questions related to recent changes in federal labor regulation – some of which is in reaction to the rapid development of the on-demand marketplace.

And while it’s classic to cite the:

  • intense networking (and friendship-building) with CBOs across the nation,
  • excellent business education sessions on basic start-up and advanced development topics, and
  • 700+ vendors at the ISSA Trade Show for trying out cleaning products and equipment AND business software and systems

as the main reasons for attending the conventions year after year, it’s the way that the industry keeps up with and engages in relevant conversation about current events that excites me most! I like change…it’s the challenge-creator that keeps me fully engaged with my business and always looking for opportunities that lead to an even better future.

 

CeCe Mikell is the Editor-in-Chief for Cleaning Business Today, coming to the cleaning industry from a 15-year career as a college professor of communication and business. She also works with several cleaning business owners on business development projects.

Originally published on September 1, 2015 at CleaningBusinessToday.com.