Posted in Content Marketing, Published Writing, Small Business Tips

5 Changes that Enhanced Our Convention and Trade Show Experience


ISSA Convention and Trade Show BoothIt’s only one week – that annual convention and trade show – so how you spend your time is critical for both your immediate enjoyment and your long-term success through the next year.

As I reflect on our editorial focus for November – Making Changes – I can’t help but stop and flip through my fresh memory album from CleaningBusinessToday.com’s third year as an exhibitor at ISSA/Interclean North America and sponsor for the ARCSI Annual Convention and about the recent upgrades to improve the mobile accessibility of the knowledge we’ve produced and curated over he past almost three years:

  • Broadcasting select events LIVE with Periscope – follow us @CleanBizToday and watch broadcast recordings
  • Opening up our booth to the benefit of our advertisers and providing them with an outreach platform and private meeting space
  • Raffling off a ProTeam Sierra Backpack vacuum to winner Craig Baker of Mess Maid Right NW in Portland, OR (he told me he’s hoping to convince his wife and partner to switch)
  • Giving away the Cleaning Business Builders Core Values Cards, used to make smarter hiring decisions as well as give staff the tools to learn to see and appreciate each other more deliberately
  • Talking about current events in business and labor regulations with experts and planning/scheduling articles for upcoming release

As CBOs continue to anticipate increased costs of business from minimum wage increases and healthcare-related costs while at the same time facing labor shortages, I invite you to share your questions and your experiences with us at CleaningBusinessToday.com for open discussion.

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CeCe Mikell is the Editor-in-Chief for CleaningBusinessToday.com, coming to the cleaning industry from a 15-year career as a college professor of communication and business. She also works with several cleaning business owners on business development projects.

Originally published on November 2, 2015 at CleaningBusinessToday.com.
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Author:

If you've had my cooking or heard me sing, you've shared some of the happiest and most memorable moments of my life. But if you've been lucky enough to listen to me sing while I cook, well, then you've seen the real me. And if you've sung and cooked with me, you know what being loved by me is!

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