CeCe Mikell

  • Primary Home: Mt. Pleasant, SC
  • Secondary Home: Kershaw, SC


  • Strategic planning
  • Growth management
  • Product/Service development
  • Marketing strategy
  • Public relations and outreach
  • Capital and annual budgeting
  • Systems Development and Technical Writing
  • Event design, planning and management


  1.     CeCe Mikell, MBA


Business Coaching and Consulting            
Flanagan Home Team, 2017 – present
Armstrong Consulting Group, LLC, 2015 – present
Cleaning Business Builders, 2013 – 2019

Strategic Business Development
Castle Keepers, Inc., 2011 – 2016
Modern Cleaning, 2011 – 2016
Institute for Service Excellence, 2011 – 2013

  • developed “best practices” systems and procedures for solo real estate agents and small teams, and previously for cleaning business startups, through several expansion and growth stages, and for selling/closing a business
  • acquired 74 independent business owners over five years as recurring coaching clients 
  • launched, systematized, and currently facilitate 2 business leader and 1 operations masterminds
  • created turnkey and custom business systems for use in coaching/consulting with clients and assisting them in visualizing and achieving their business goals
  • planned/directed leadership development initiatives through management training seminars for front line staff and strategic planning retreats for senior leadership; exceeded net income goals by more than 50% 
  • developed and implemented integrated marketing strategy for coaching firm, product distribution outlet, international cleaning services training program, and residential cleaning service provider; achieved 44% revenue growth year over year


Editor-in-Chief, 2013 – 2016

Director of Communications
Franke at Seaside, 2007 – 2011

  • created and implemented the editorial direction for, maintaining an annual schedule for original editorial, sponsored advertorial, and curated content
  • promoted the free resource to members of the residential, commercial, carpet, window, and facilities cleaning and management industries across the US, specifically through negotiated alliances with the trade associations for those niches
  • envisioned, developed and executed major annual fundraising campaigns and activities, exceeding net proceed expectations by more than 50% each year manage all major events planning, including marketing


Danielle Armstrong, Armstrong Consulting Group, LLC
Liz Trotter, Cleaning Business Builders
Tom Stewart, Cleaning Business Today / Cleaning Business Builders
Austin Walker, Cleaning Business Today / Cleaning Business Builders
Greg Flanagan, Flanagan Home Team
Tomas Mendez, Franke at Seaside


Elizabeth Cassagne, friend and graduate school colleague
Crystal Cassels, friend and music colleague


M.B.A. in Business Administration
The Citadel, 2010

Ph.D. in English with Emphasis in Composition and Rhetoric
University of South Carolina, 2003

M.A. in Linguistics
University of South Carolina, 1999

B.A. in Applied Music (Voice), English, and Music Theory
Newberry College, 1997


Assistant Professor
Fashion Institute of Technology, 2004 – 2007

Visiting Assistant Professor
Lander University, 2003 – 2004

Adjunct Professor
The Citadel, 1999 – 2000

Instructor of Record
University of South Carolina, 1998 – 2003

  • developed and taught courses/workshops in composition, literature, business, professional and specialized communication
  • coordinated business/professional writing courses, developed program curriculum, mentored faculty
  • designed and maintained departmental website; supported faculty in integrating technology into teaching practices and curriculum
  • developed/drafted program manuals and policy handbooks
  • chaired/co-chaired or served on administrative committees and projects at department, school, and college levels (faculty hiring searches, curriculum development, instructional technology)


Corporate Secretary
D.N. Jones Documentation Service, 2000 – 2011

Executive Assistant
D.N. Jones Documentation Service, 1995 – 2000

Administrative/Research Assistant
University of South Carolina, 1998 – 1999

  • designed original MS Access database and facilitated initial computerization of office
  • translated standard vessel documentation forms (from France, Italy, and Germany) for vessel tranfers to US documentation—ongoing contract service
  • screened calls and mail from existing and new clients and from US National Vessel Documentation Center
  • managed and executed event planning for regular speaker series


Operating Platforms: PC/Windows XP – 10 and Macintosh/OSX

General Software: MS Office Applications, Corel Suite, Outlook

Publishing Software: Adobe Illustrator, MS Publisher, MS FrontPage, Adobe Pagemaker

Graphics Software: Adobe Creative Suite, Adobe Premier (video), FinalCut Pro, Nero

CRM Platforms: KW Command, Firepoint, TopProducer, Kunversion,InfusionSoft, ServiceCEO, MS Dynamic CRM

Instructional Applications: Moodle, Blackboard, WebCT, Lotus Notes, Angel

Financial Applications: QuickBooks, Intuit GoPayment, Inova Payroll, Gusto Payroll, Paypal