Posted in Content Marketing, Published Writing, Small Business Tips

5 Changes that Enhanced Our Convention and Trade Show Experience

ISSA Convention and Trade Show BoothIt’s only one week – that annual convention and trade show – so how you spend your time is critical for both your immediate enjoyment and your long-term success through the next year.

As I reflect on our editorial focus for November – Making Changes – I can’t help but stop and flip through my fresh memory album from CleaningBusinessToday.com’s third year as an exhibitor at ISSA/Interclean North America and sponsor for the ARCSI Annual Convention and about the recent upgrades to improve the mobile accessibility of the knowledge we’ve produced and curated over he past almost three years:

  • Broadcasting select events LIVE with Periscope – follow us @CleanBizToday and watch broadcast recordings
  • Opening up our booth to the benefit of our advertisers and providing them with an outreach platform and private meeting space
  • Raffling off a ProTeam Sierra Backpack vacuum to winner Craig Baker of Mess Maid Right NW in Portland, OR (he told me he’s hoping to convince his wife and partner to switch)
  • Giving away the Cleaning Business Builders Core Values Cards, used to make smarter hiring decisions as well as give staff the tools to learn to see and appreciate each other more deliberately
  • Talking about current events in business and labor regulations with experts and planning/scheduling articles for upcoming release

As CBOs continue to anticipate increased costs of business from minimum wage increases and healthcare-related costs while at the same time facing labor shortages, I invite you to share your questions and your experiences with us at CleaningBusinessToday.com for open discussion.

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CeCe Mikell is the Editor-in-Chief for CleaningBusinessToday.com, coming to the cleaning industry from a 15-year career as a college professor of communication and business. She also works with several cleaning business owners on business development projects.

Originally published on November 2, 2015 at CleaningBusinessToday.com.
Posted in Content Marketing, Housekeeping, Small Business Tips

1 App to Organize Your Convention Experience

mobile app for conventionDownload the free ISSA/Interclean 2015 mobile app, load up your targets, take notes, and let the app guide you around the trade show floor!

You could “wing it.” Convention, that is. Especially if this is your first time attending, you may not have realized that the word “convention” is much larger than you think.

Your registration for the ARCSI Convention includes entry into the ISSA Trade Show and many of the ISSA activities, but those two organizations are working in parallel. They have two different schedules for you to keep track of. They have different hotels.

But the one thing they share is the ISSA/Interclean 2015 mobile app:

  • BOTH convention education schedules
  • ALL trade show vendors
  • ALL shared activities, like the keynote speakers and the Scavenger Hunt

So here’s what you should be doing in the last four weeks before arriving in Las Vegas for the conventions:

http://app.issa.com/public/landing/editions/issa2015/images/content_bg_left.jpg

  • Download the ISSA Mobile App to your phone and tablet
  • Login with your 6-digit badge number – ARCSI or BSCAI can provide you with your ISSA badge number (whichever association you’re registered through)
    • Select the first photo section that says 700+ Exhibitors; be sure to favorite
    • ARCSI – Booth 3293
    • Cleaning Business Today – Booth 3296
    • Other booths that reflect the results of your Business Needs Assessment
  • Select the photo that says 40+ Seminars; be sure to favorite these ISSA sessions by specialists in residential cleaning or open to all at the trade show:
    • State of the Residential Cleaning Industry
    • Creating a Culture of Promotion
    • Show Floor Happy Hour
    • Improving Customer Retention and Employee Retention in Tandem
  • Scroll down and select the icon for Co-located Events and choose ARCSI; favorite the sessions you’re choosing to attend – especially those times when there are two happening at the same time. If you like to look at a printed schedule first, print off the schedule from the ARCSI convention website.
  • Keep track of your schedule using the Agenda icon (looks like a calendar) at the bottom of the home screen; use to identify what free time you have open for play or other appointments.
  • Review your selections by using the My Show icon
  • Add Notes to each of your selected booths, events, and products to remind yourself why you have chosen them – click on the small pencil icon in the upper right of any favorited booth, event, or product
  • Use the Notes feature to record your thoughts and decisions – for use in Friday’s session on what to do with all of the info you collected at convention
  • Be sure to flag all of the Scavenger Hunt participant booths to be eligible to win one of 3 iPad Minis! Use the app to play in the Scavenger Hunt.
  • Practice navigating the show floor using the Maps feature in the app. Plan one move at a time with Create a New Route or map out all of your favorites to optimize your time and energy with Open SmartRoute.

We’ll look forward to seeing you at the CleaningBusinessToday.com Booth 3296, right across the aisle from the ARCSI booth!

Originally published on September 21, 2015 at CleaningBusinessToday.com.