Posted in Content Marketing

Our 2nd Year in Review


600600p3069EDNmainCBT-Birthday-Cake-300-x-250Yay! CBT has grown in all kinds of ways!

As we begin Year 3 of leading edge news and solid, tested business discourse in our digital pages and on our website, we’ve taken some time this past month to reflect on how far we’ve come in 24 months before we look ahead at what we’ve got planned for the future!su

 

Top 10 Stories from April 2014 – March 2015

1. Success Stories: Kyle Walker, Real World Services

Youngest cleaning business owner launched his company at age 15 and hit his first million dollar revenue year at age. UPDATE: Since we last spoke with Kyle, he has entered the Mayoral race for Logan, OH; we believe Kyle would be the first cleaning business owner to occupy the office of Mayor while continuing to operate and grow his cleaning business.

2. Connections between Company Culture and Disruptive Innovation

Are you the company that’s throwing up brick walls in front of the people in touch with your customers – your employees? Your culture may be exposing your company to disruption and making you vulnerable.

3. Infographic: Benchmarking Your Pay Rates

Janitors and maids are the third largest occupation in the US. Are you paying enough compared to national averages?

4. Infection Control and Environmental Services Team Up in the Battle for Your Health

In order to tackle the spread of infectious disease in healthcare facilities, everyone must be on the same page. Hospitals and healthcare facilities can improve infection control when departments team up.

5. Homejoy Raises Rates, Drops out of Europe and Canada

Homejoy cites recruiting “the most dedicated, verified Cleaning Professionals in your area” and improvements in the customer experience as primary reasons for increase.

6. The Intersection of Client and Technician: Annual Software & User Experience Survey

From new mobile options to the addition of sales and marketing functions, new scheduling and user experience solutions are on the rise.

7. Success Stories: Diana Henley, Naturalcare Cleaning Service

Houston, TX-based cleaning company, founded on nature’s best cleaning and disinfecting power, branches into product development.

8. Adwords Then and Now: The Five-Year Inflation of Cost-per-Click

The number of total internet searches per year is estimated to be growing at about 10% a year. When it comes to Google AdWords, work smarter, not harder.

9. Success Stories: Lisa and Hamish Macqueen, Cleancorp 

Australian cleaning company jumps from $1M to $3.75M using online sales and service automation, wins Small Business ICON 2014.

10. The “Almost Perfect” Vacuum: Top Recommended Vacuums for Residential Cleaning Services

Top recommended vacuums for residential cleaning services – report & comparison chart 

 

Added Features

Directory

Last July, we officially launched our Directory with over 850 manufacturers and distributors listed. In addition to cleaning products and equipment, commonly found in similar directories, ours includes listings for the business services which enhance your long-term viability as a profitable enterprise. 

 

Events

Just last month, we launched our new Events page where our goal is to list as many industry events as possible:

 

  • Annual conventions
  • Regional meetings
  • Topic-focused weekend conferences
  • Free and Paid Webinars
  • Certification Classes and Programs
  • Executive and Management Programs

It’s a great way to find out what’s going on – all in one place!

 

More Product Information

Our first year, we conducted our first Field Service and Scheduling Survey and produced a report showing participants’ features side-by-side.

 

In our second year, we expanded our product survey reporting to deliver reports on a broader range of all-in-one and single-use software options and on vacuums recommended for professional use.

 
In our third year, we are asking YOU – our subscribers and the users of these products – to vote each month for the “Best of” Awards in a variety of categories: 

  • Cleaning Products and Equipment
  • Business Software and Systems
  • Marketing Services
  • Personnel Services
  • And MORE!

 

Disruptive Innovation Summit

Last fall during convention season, we partnered with ARCSI to host a unique event – the Disruptive Innovation Summit – a full day of education and discussion about some of the new ways of doing business that are challenging the classic small cleaning business model.

 

Speakers came from all over the world to help us dig into topics like:

 

  • The role of “disruptive innovation” in sharpening your competitive edge
  • The generation driving the rise of tech-enabled businesses
  • Technologies currently being used and created by cleaning businesses
  • And MORE!

 

And for a limited time, we are again making available.

Download FREE presenations from CBT's Disruptive Innovation Summit

New Contributors

In the past 12 months, we’ve added 21 new contributors to our ever-growing list. We reach out every day to new experts in all aspects of both cleaning and business to ensure that you are getting the best information possible – all towards helping you run a healthy and profitable business.  They’re definitely worth another read!







 

  1. Deanna Arnold, human resources
  2. Bill Balek, ISSA legislative affairs
  3. Gloria Columna, cleaning franchise owner
  4. Ted Devine, insurance and risk management
  5. Kristen Hadeed, cleaning business owner
  6. Sam Hodges, business loans and financing
  7. Todd Horton, employee engagement
  8. Kris Koenig, cleaning business owner
  9. Robert Kravitz, public relations for commercial cleaning
  10. Benja Lane, cleaning business owner
  11. Kevin McGirl, sales strategist
  12. Debbie Murray, CETA director
  13. Clint Perez, marketing professional
  14. Will Reed, ISSA standards and certification
  15. Mervyn Rozet, marketing professional
  16. Eric Roudi, cleaning franchise owner
  17. Samantha Snider, cleaning business owner
  18. Bryan Summers, leadership assessment and training
  19. Amy Thomas, cleaning business owner
  20. Joe Walsh, cleaning business owner
  21. Robert Wendover, generational market researcher

Originally published on April 1, 2015 at CleaningBusinessToday.com.

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Author:

If you've had my cooking or heard me sing, you've shared some of the happiest and most memorable moments of my life. But if you've been lucky enough to listen to me sing while I cook, well, then you've seen the real me. And if you've sung and cooked with me, you know what being loved by me is!

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