Professional discussion groups jump from LinkedIn to Facebook.
In the past year, you may have observed the slow death of professional discussion groups on LinkedIn; though a few continue to receive a steady flow of new discussions started, the conversations are often a rehash of old ones.
So where have all of the veteran CBOs gone to keep their edge? Why, to Facebook, of course, where the posts and discussions and ideas flow freer and faster. No longer is Facebook simply the realm of our “social” lives but, rather, is now the critical intersection of all facets of life.
Want to check for yourself? You can find out pretty easily which of the LinkedIn groups you’ve joined over the years are actually active. In preparing this article, I check out my own groups and found only 8 active discussions (active = has at least 1 comment in the last 24 hours) out of 45 groups; in fact only 8 of those groups had a new discussion posted in the last week. Four were in ISSA and two were in ARCSI, so I’m definitely staying in those groups.
To check on your Facebook groups, navigate to your groups menu on the left side of your Facebook News Feed; make sure you are scrolled all the way to the top of the page. Hover to the right of the word Groups and click on More. Now you’re looking at a complete list of the Facebook groups you’ve joined or been added to. You can see the currently active one – with recent notifications you haven’t looked at yet – by the number to the right of each group name.
What we learned at CBT is that our Facebook group, CBT Cleaning Industry News is far more engaged than the exact same posts and probing questions to our LinkedIn group.
Toward helping you find your next amazing group to help you move your business forward, here are 4 of the most active and engaged Facebook groups with exclusive or very heavy emphasis on cleaning and maid services:
Groove Learning
Started by Rohan Gilkes, owner of MaidsInBlack.com as well as several SaaS platforms and subscription boxes
Closed Group: request to join and an admin will have to approve you. This group is highly focused on digitally automated customer interaction and employee management, and could be a good resource for those maid services adding or converting to online booking from traditional in-home or phone estimates.
Quality Driven
Started by Martha Woodward, owner of DustingDivas.com, and Maria Dorian, owner of WelcomeHomeCleaning.com as well as Quality Driven, an SaaS platform for maid services
Closed Group: request to join and an admin will have to approve you. This group is focused on the quality control and continuous improvement systems you need to ensure that the performance your technicians deliver meets/matches up with customer expectations so that both groups of people are more likely to stay with you.
The ZenMaid MasterMind (Exclusive)
Started by Amar Ghose, owner of Fast Friendly Spotless as well as ZenMaid, an SaaS platform for maid services
Closed Group: request to join and an admin will have to approve you. This group is focused on all aspects of starting up a cleaning or maid service – from how to post recruiting ads on free job sites to handling your first breakage claim.
Turnover. Help for Move In/Out Property Managers and Service Providers
Started by Kayla Storlid, owner of Kayla’s Custom Cleaning as well as turnoverapp, an SaaS platform for maid services
Closed Group: request to join and an admin will have to approve you. This group is focused on helping other cleaning services establish a profitable turn-clean process, whether as an annual division or as a seasonal project, such as with local college dorm and apartment turns before the start of term.
Keep in mind that nearly all online discussion groups – even those on Facebook – are started and operated by individuals who have a product or service to sell. Keep this in mind as you choose new groups to join. There are also a number of groups you can join when you purchase or subscribe to a particular technology or service; these groups are often “Secret,” so you won’t be able to search for them.
As always, what happens online, stays online – forever – in a digital format that someone can always get to no matter your privacy settings. Be social responsibly.
CeCe Mikell is the Editor-in-Chief for CleaningBusinessToday.com, coming to the cleaning industry from a 15-year career as a college professor of communication and business. She also consults with cleaning business owners on business development projects.
Originally published on January 27, 2016 at CleaningBusinessToday.com.
Now thanks to my extreme nerdism from the early days of computers for the masses, I’m well acquainted with the various diagnostic mechanisms of a single CPU, and Facebook isn’t one of them. So when I saw that Facebook had so kindly managed to scan my computer and detect malware – AND was offering to clean my computer for me at the click of a button – I was, naturally, suspicious. And I called Facebook some names.
My next step isn’t likely to be a common one because, come on, who has two different Facebook profiles? I do: one for friends and family and another for work – which is the one you all can see. But, you see, I couldn’t login to my work account because the hack attempt was blocking me.
Post view and engagement statistics show that Facebook posts without hashtags perform more than 50% better than posts with hashtags. More than that, the more hashtags you add to a Facebook post, the less likely it is to be seen. Why? Facebook has never truly embraced the hashtag from Twitter, which it sees as competition.
Knowing WHEN to post on each different social media and networking site is just as important as WHAT you post. Here’s a quick guide based on research from 
Singing about Cooking 