I recently found myself volunteering to make about 100 buttons for my mom’s church group’s national convention: one each for the delegates to wear and extras to trade with delegates from other states.
And as I was studiously working in a familiar loading and pressing rhythm, I thought how nice it was to be reunited with the button maker I had purchased for a former employer. Naturally, we parted on great terms since he continues to let me borrow the button maker.
You see, for short-run branding and advertising needs, you can’t beat the cost and ROI of a single-purchase button maker for about $300, and supplies so cheap!
For large runs of general branding items, you’re still going to get the best cost through outsourcing. But when you need it dated, featuring the employee of the month 12 times a year, or fewer than 500, make the investment in the button maker and give yourself the freedom to design what you need and make only the number you need, even if it’s the night before you need them!